Marketing Strategy

Goals & Objectives

• To publicly advertise the existence of CBN
• To communicate the purpose, vision, and mission of CBN
• To promote the benefits of being a member of CBN
• To invite Christian business people to join CBN

Methodology

• Hosting of CBN's Website
• Search Engine marketing and promotion
• Hosting of seminars, workshops, and conferences
• Advertising in local, regional and national media organizations
• Hosting of annual Fall and Spring Breakfast meetings
• Distribution of CBN Publications
• Hosting of CBN InfoMeetings
• E-mail and direct marketing campaigns
• Communication with Christian and business organizations
• Communication with Christian churches and ministries