CBN Strategy

Networking Strategy

Goals & Objectives

  • To personally advertise the existence of CBN
  • To communicate the purpose, vision, and mission of CBN
  • To promote the benefits of being a member of CBN
  • To invite Christian business people to join CBN

Methodology

  • Website link and banner ad exchanges
  • Inviting guests to cluster and breakfast meetings
  • Distribution of CBN brochures and business cards
  • Inviting potential members to CBN InfoMeetings
  • E-mail invitations of various kinds
  • Forwarding of CBN Publications
  • Participating in CBN seminars, workshops, and conferences
  • Word-of-mouth and personal invitations
  • Collaboration with Christian and business organizations
  • Collaboration with Christian churches and ministries
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